Indy’s Super Cure was a Super Success
Most of the people who could be found in Indianapolis during the amazing Super Bowl week last January were wearing red, white, and blue, the predominant colors for both teams. For the NFL and Indianapolis Super Bowl Host Committee, however, the unofficial color of this year’s event might just have been pink: the color most commonly associated with the world-wide fight against breast cancer.
The Host Committee partnered with the Susan G. Komen for the Cure Tissue Bank (KTB) to create a unique initiative called Indy’s Super Cure. This drive against breast cancer gained new tools for researchers to study, more funds to support scientific inquiry, and a much deeper pool of diverse donors than had ever before seemed possible.
The Indy’s Super Cure event, held the weekend before Super Bowl XLVI, drew nearly 700 women of all ages and ethnic groups to provide healthy breast tissue for researchers, more samples than the KTB usually collects in a year. Dr. Anna Maria Storniolo, our Executive Director and a professor of clinical medicine at the IU School of Medicine, was impressed – as we all were – with the public support. “I’m overwhelmed by the tremendous response,” she says. “In a typical year, about 500 women take time to donate a precious piece of themselves. In one weekend, more than a year’s worth of donors showed up. It’s still amazing to me, but it demonstrates the determination of women to contribute to finding a cure for breast cancer.”
Samples from women without breast cancer allow researchers to explore differences between populations, offering a better understanding of the disease. By getting nearly 46 percent of the donations from minority groups, Indy’s Super Cure achieved one of its major goals, to provide researchers with a more representative cross-section of the nation’s population groups.
Indy’s Super Cure also increased awareness and exceeded a $1 million fund-raising goal for the Komen Tissue Bank.
Now that all the numbers are in, we want to shout “Thank you!” from the rooftops to all the volunteers, tissue donors, and financial supporters who worked alongside us during this huge event.Back to Main